A Jill of all trades, I've written for news outlet the Boston Weekly Dig, UndergroundHipHop.com, & for multiple real estate, sales & marketing sites. I've also ghostwritten many posts (not included).
If you haven’t yet noticed, we’re big fans of sales and marketing alignment here at xoombi.
In fact, we’ve written about how you can create alignment throughout the buyer’s journey, as well as ways in which you can strengthen alignment. But what perks does sales and marketing alignment actually provide?
Every year you should strive to be better and better at what you do. Assessing where you started, how far you’ve come, and what areas still have room for improvement is a great way to set your goals for the coming year.
Since SEO is a constantly changing practice, it’s important to keep up with how it’s evolving in order to deduce how it might affect your business in the future.
hayla Price (who has guest blogged for us before) recently published an article on Search Engine Journal (SEJ) titled “100 Amazing Women Marketers to Follow on Twitter.”
How to Run Meaningful AB Tests that Get Results
There’s a lot that goes into content marketing.
From research and strategy to execution and promotion, content marketers have a lot on their plate. But which tasks prove most difficult?
HubSpot recently introduced its new mobile app for iOS. The app, which includes a mobile CRM, offers everything you need from HubSpot.
Promoting your content on social media is a great way to reach new people, increase your audience, boost engagement, heighten your organization’s visibility and drive traffic to your site.
When it comes to creating web pages, what should come first: design or copy?
Social media marketing is more than simply publishing tweets, Facebook posts and Pinterest images; you have to really know your target audience and what they respond to online.
One of the best ways to see how you and your team are performing is to benchmark your efforts and achievements against others doing the same thing.
You think you know your target audience, but do you really know what they want and how you can help them?
Inbound.org and Unbounce recently hosted Conversion Rate Optimization Day (CRO Day for short) with a bunch of CRO experts. The day consisted of an AMA with a panel that took questions from the community.
Content marketers these days have to write a lot of content. Whether working in house or for an agency, writing projects can run the gamut from social media sound bites and blog posts to extensive eBooks and tip sheets.