A Jill of all trades, I've written for news outlet the Boston Weekly Dig, UndergroundHipHop.com, & for multiple real estate, sales & marketing sites. I've also ghostwritten many posts (not included).
If you haven’t yet noticed, we’re big fans of sales and marketing alignment here at xoombi.
In fact, we’ve written about how you can create alignment throughout the buyer’s journey, as well as ways in which you can strengthen alignment. But what perks does sales and marketing alignment actually provide?
hayla Price (who has guest blogged for us before) recently published an article on Search Engine Journal (SEJ) titled “100 Amazing Women Marketers to Follow on Twitter.”
Promoting your content on social media is a great way to reach new people, increase your audience, boost engagement, heighten your organization’s visibility and drive traffic to your site.
Social media marketing is more than simply publishing tweets, Facebook posts and Pinterest images; you have to really know your target audience and what they respond to online.
One of the best ways to see how you and your team are performing is to benchmark your efforts and achievements against others doing the same thing.
Inbound.org and Unbounce recently hosted Conversion Rate Optimization Day (CRO Day for short) with a bunch of CRO experts. The day consisted of an AMA with a panel that took questions from the community.
Content marketers these days have to write a lot of content. Whether working in house or for an agency, writing projects can run the gamut from social media sound bites and blog posts to extensive eBooks and tip sheets.